Built by a gym owner · live at an énergie Fitness club in Hertfordshire
gymIQ reads your gym software and does the job of a business analyst: what came in, who is leaving, what is mispriced, what the desk should do today, what Friday will pay. A written brief every morning, a board your staff can clear, and a review with us every month so it is always paying for itself.
Morning brief, Mon 7 Sep
£26,414 collected MTD · 1,472 active paying
TOP 3 1. Retention is good. 7 leavers this month against 19 over the same six days of August. Roster up six days running. 2. Selling is the problem. Joins project 77 against a 100 target. 3. £1,884 of arrears across 47 members clears onto Friday's credit if worked before Wednesday. FAILURE RATE 6.77%, best of the month. FRIDAY CREDIT forecast £20,471. BOARD 12 overdue calls, 6 billing fixes, 46 queued.
A real brief, lightly shortened.
An énergie Fitness club in Hertfordshire, 1,617 members, July to September 2026
10% to 3.6%
payment failures
before gymIQ, then July settled
76 to 58
overdue members
10 August to 6 September
£13,239
a year in unpriced memberships
found in the membership file
3.65%
July attrition
lowest month the club has recorded
Every figure is from the club's own data and explained, bad months included, on the case study page. The club now clears its non payers from the roster every month on purpose, which is why the numbers are real.
Try the tools
Not a video. A fictional club you can press: create a lead and talk to it, tick the board, run the payment routine, ask the brief a question.
Answers every enquiry in seconds and books the trial when the person names a time.
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The club in writing at 06:00, 16:00 and 22:00. Reply to it and it answers.
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A task list rewritten every morning from the live roster, per person, capped so it gets finished.
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Who is drifting, measured against their own habit rather than a flat 30 days.
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Joins today against what today should do, with the alert when a day goes off the model.
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Every failed payment decided the way a careful person would, three times a week.
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What lands on Friday, to the pound, before it lands.
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WhatsApp, Telegram, email or SMS. Owner, manager and desk each see their part.
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What it made
Collection, pricing, retention, a refit bought for tens of thousands less, and the analyst the club no longer needs to hire. Counted line by line against the club's own records, with the assumption written next to every number, and a calculator for what it would find in yours. The fee for the year was under £4,000; the conservative count came to more than 40 times that.
See the whole ledgerThe club was about to order a floor of equipment from the brand it had always used. gymIQ priced the identical 32 line specification against a second supplier, line by line, checked the warranty terms on both suppliers’ own documents, and modelled six phasing routes against the club’s profit floor.
New joiner prices went up on a Saturday. By Wednesday gymIQ had compared the five days against the club’s own seasonality model: weekend sales fine, weekday sales 1 against 8.4 expected, odds of about 1 in 450.
Date of birth was added to the member history. Within an hour the system had found 47 members aged 19 and over on the under 19 rate, 15 students aged 25 or over, a 56 year old on a plan called Student under 19, and a membership plan sold four times at a price nobody had authorised.
What it does
Your gym software has all the data. What it does not do is read it for you at six in the morning, work out what matters, and hand your team a list. That is the whole product.
Collected month to date, failure rate, overdue count, joins against target, projected month end banked, and the three things that matter today. Written, not charted. Reply to it and it answers.
The top 12 overdue members to call, the top 6 billing faults to fix, every membership ending this week, and the standing daily jobs. Short on purpose. A tick sticks for three days, so nobody is asked to call the same person twice.
Temporary shortfalls not attempted in the last two days, once per member, with the rules a careful human would use. Declined cards and dead mandates go to a named action instead of being hammered.
Anything the board has not cleared, and on Wednesdays a cut off alert so arrears land on this Friday’s payout rather than the one after.
What changed since the morning, joins and leavers verified against the live roster, Friday’s credit forecast updated to the pound.
What it finds
None of these needed a new member. All of them were sitting in the club's own system already. First quarter, one club.
47 students aged 19 and over still on the under 19 price. It refills at about three a month unless someone watches it.
£970 a month
50 members whose term was quietly running out, handed to the desk sorted by expiry with the ones still training marked priority.
£1,289 a month
Card payers failed at 2.4 times the Direct Debit rate. One migration campaign, no capital.
about £530 a month
A membership plan sold four times at a price the owner never launched. Flagged the day it was found.
found
A new joiner rate trial caught in five days when weekday sales fell to 1 against 8.4 expected. Reverted at a cost of six joins instead of a month’s worth.
a month of joins
Payout forecasts with a stated range. The banked model checked out within 0.4% of six months of statements.
no surprises
Where it reaches you
Every update about the club comes to the person who needs it, on the app they already use, and they can reply to it. Three levels of staff see three cuts of the same read. The task list works alongside your existing CRM, or stands on its own, and it is rewritten every morning for each member of staff as the club changes.
See who gets whatCollected, banked, the Friday forecast, failure rate, joins against target, the board by name, the monthly review pack.
Joins, leavers, overdue count, the board and who cleared it, the drifting list. No bank balances, no fees.
Today only: who to call, who is ending, tours to confirm, leads to ring. No revenue, no forecasts.
What it replaces
Most clubs pay for pieces of this already, in tools or in the owner's time. gymIQ is one layer over the software you have, at less than the cost of any one of them.
£45,000 a year plus on costs
Monthly close, payout forecast, price and age audits, capex appraisal, the brief itself. gymIQ does all of it, every day, and a person reviews it with you monthly.
£100 to £300 a month
Every enquiry answered inside the hour, tours confirmed, no shows chased, the scoreboard on the wall. Part of the daily board.
£50 to £200 a month
The roster, member by member, every day, with history. Not a spreadsheet emailed twice a day.
half a day a week of a manager
Retries that can clear, run unattended three times a week. Everyone else routed to a named action on the board.
an evening a week of the owner
Friday credits forecast with a range, and checked against the statements at the monthly review.
How it connects
Each club connects its own login to its gym software (Glofox, ClubRight, Mindbody, PerfectGym, GymMaster and others). gymIQ reads the memberships, sales and failed payment reports the way you would, and writes nothing back. Groups connect one club at a time; nothing is shared between clubs.
A direct connection to the club account, through a regulated open banking provider, is going through approval now. When it is live the Friday credit is reconciled against what actually landed, automatically. Until then the forecast is checked against your statements at the monthly review.
The first week is gymIQ learning what normal looks like for your club: your seasonality, your payout pattern, your plan names. Forecasts sharpen from month two.
Your software stays exactly as it is. The board is one page on a tablet at the desk, opened with a PIN. Ticks are recorded to whoever made them.
Pricing
Monthly. No setup fee. No usage charges. Cancel with a month's notice. If a month's review cannot show at least the fee in found money, that month is free.
Per club
£295a month, per club, excluding VAT
On a 1,000 member club that is about 30p per member per month. Ten recovered payments, or one member kept for a year, covers it. The Hertfordshire club's first year came to six figures on a conservative count.
Groups and franchises
Per club, priced on numbers
Each club keeps its own login and its own board. The owner or area manager gets one brief across all of them. Talk to us about three clubs or more.
énergie clubs: the Friday credit, the monthly reconciliation and the franchise fee are already modelled, so the cash forecast works from day one.
Talk about a groupStraight answers
Not ready to connect?
Download the memberships report from your gym software and drop it here. You get overdue by payment method, memberships ending unasked, members below current price, students past the age for their rate, and who is drifting. No login, no call.
A 20 minute call, a login, and your first morning brief lands within a week. If it finds nothing, you will have lost twenty minutes.